Cue the elegy.
Today, on National Ice Cream Day, I say goodbye to what used to be my favorite go-to ice cream… Breyers vanilla ice cream. When I should have been enjoying a bowl of a favorite frozen treat, I found myself lamenting the ingredients list. I’m afraid that because we’ve been so busy trying out local ice cream brands that hit the market the last five to six years, I’ve only recently noticed the ingredient change with Breyers vanilla ice cream. All that on a cold, gloomy Sunday summer morning.
On a positive note, I can make ice cream.
During my preteen years, I saw Breyers commercials boasting the natural ingredients that a Breyers ice cream contains. This one was the cutest. The one below summed up in four words (ingredients, that is) why Breyers vanilla ice cream was my ice cream sweetheart for years. (Years!)
Don’t you just love how on the lid it says in all caps, “VANILLA ICE CREAM MADE WITH REAL VANILLA BEAN FLECKS”. And look how it says “Natural Vanilla”.
Yet, on the ingredients list, vanilla isn’t listed. What then could be the “flecks” that are found in the ice cream? As for the “Natural Vanilla” part, I suppose when it comes to interpretation, “NATURAL FLAVOR” could be anything. And it could also be “Natural Vanilla”.
The next commercial is a little older and as you can see, Breyers still pointed out then how their ice cream is better compared to the other guys.
At a time when the public is moving towards wholesome natural foods and products, UNILEVER decided to take Breyers ice cream the opposite direction. So UNILEVER, I just want to say… wtf?! Oh hold on, let me go with the all caps… WTF?!